1. How it all works
An online casino affiliate is someone who in one way or another sends new depositing customers to a casino online.
So how does the tracking of new customers work?
When signing up as a new affiliate with an affiliate program you will receive tracking links. These links will track the registrations and activity of players sent through this link.
This is how the operator knows what your commission is going to be and can track the deposits, bonus costs, and revenue generated by each customer.
2. How to get players to sign up using your links
So, we figured the science behind how the money is actually made, great.
Now for the main questions, how do we get real people to sign up through my link?
Very good question!
Now, this is where you can get creative but there are generally some popular ways to do it that require hard work but are very rewarding.
The most popular ways of acquiring new casino depositors are:
SEO affiliate (Search Engine Optimization)
This means that you build one or several websites that you want to rank in Google for search terms related to different casino terms. (This is the absolute best way to succeed in affiliation as apart from the website, hosting and link acquisition costs the traffic you generate is FREE of charge.
(Also, I am a pure SEO casino affiliate myself so the topic of this guide will be around this method.)
So, advantages with doing SEO affiliation:
- Organic traffic is free.
- Nobody knows the Google algorithm which means you can compete with any company and succeed.
- You can implement your SEO strategy for any product and niché. Knowledge is very sought after by companies so if you give up, you might have gotten enough experience and track record to keep working as an SEO.
- You can make shit loads of money without working.
- When you rank and send customers the business is completely passive if you want, of course, most people want to expand and keep increasing the cash flow with new projects or improving current projects further.
Disadvantages with SEO affiliation:
- Long learning curve.
- Takes a lot of time even if you are doing it correctly, and you also never quite know if you are doing everything correctly which is a part of the “sport”.
- An ever-changing algorithm from Google, which means you got to stay up with new directives and may suffer penalties and lose rank if you don’t or even if you do (Google doesn’t always make sense).
PPC affiliate (Pay Per Click)
A PPC affiliate sometimes called a “media buyer” is someone who buys traffic for money and then wants to convert the traffic to make more money out of it than it cost.
To keep a good margin in the casino industry or in any industry really is very hard as an affiliate as you compete with the operators themselves (the owner of the products) who has better margins than you on the end products and therefore can place a higher PPC bid than you and still have a margin.
It can work though, but from my experience, the people who are doing PPC have extremely high secrecy about their exploits and strategies and if anybody finds a hole to make money, they nuke it until it’s completely tapped and then move on.
It’s a very hard industry for sure and requires quite a bit of capital to begin with so it’s not recommended for beginners but rather for professionals who have a deep understanding of PPC campaigns and how to properly use them.
Advantages with PPC affiliation
- If you for some reason do succeed with it it’s probably the fastest way to live from casino affiliation.
- If you find a hole to dig money with you can often make the big bucks fast by exploiting it.
Disadvantages with PPC affiliation
- Very hard, requires a deep knowledge about PPC, Google / Facebook Ads etc.
- High risk to lose money while trying it.
E-mail marketing
Another way to work with casino affiliation is if you are an E-mail marketer.
However, this does as you may guess require you to sit on a lot of double opt-in E-mails.
There are good ways of building E-mail lists though, and you may even be able to combine doing PPC or SEO affiliation to at the same time build an E-mail list that you can use for affiliation.
I do this and I can truly recommend working a lot with E-mails as it is a great way to retain visitors to your site.
Figure out what your visitors really want and use this as a sales pitch for them to sign up for your newsletters.
The services I myself use for E-mail marketing is Aweber for handling the leads and sending E-mails and Optinmonster to generate them with beautiful opt-in forms.
If you are going to do SEO casino affiliation, E-mail opt-in forms is a must-have in my opinion!
3. Building your first website
It’s rare that a casino affiliate only makes one website in their career (unless they have a good developer or team of developers).
So don’t be too hard on yourself about making your very first website look amazing.
It’s not going to look amazing, and you can often get bits and pieces from other affiliates by asking enough.
What you need to do is to get yourself a good web hosting service, a domain, and a WordPress theme to get started.
The “CMS” content management system you should pick to make your website with is WordPress for ease of use and it also works very well with Google. Some of the biggest sites on the planet like Apple.com and such websites are all built-in WordPress.
To get set up with your domain, hosting and WordPress just go on live chat with your hosting provider and they will help you out.
Learning WordPress and getting your first site ready
I recommend WordPress for doing your casino affiliate website. It’s a great CMS and gives you a lot of freedom making and developing your site as time passes.
It’s important that you learn the basics of WordPress so that you can manage your website and If you have a lot of time and enjoy making websites you can practice your web development skills and make your very own affiliate site.
My recommendation, however:
As for the absolute best chances of making it in casino affiliation as a beginner, I recommend you to get cheap help in order to make you a very basic 4 template website.
The 4 types of pages you need for your site are:
- Homepage template (displays what content is on the site) Some people also use this page as the main page to rank, I don’t.
- Subpage template (these are the pages you want to rank in google, they should be the best pages and of course contain casino listing tables.)
- Blog article template (Blog articles are great for targeting smaller words and keeping your site updated with new content every now and then) OBS. don’t confuse this with the content freshness you want to update and keep your subpages fresh with new content and updates as often as possible.
- Blank page template (Good for the boring stuff like, about us pages, privacy policy, terms of use, contact page etc.)
For the best cheap web developers, I recommend hiring a freelancer on PeoplePerHour.com.
What to tell the web developer making your site:
What’s good is that you can simply show the developer examples of already ranking affiliate sites you want your new site to be similar to, the more simple the site is the cheaper it’s going to be.
I would recommend not copying any other affiliate so it’s too similar as they might get angry once your site gets bigger and makes money.
On your site, you need to be able to write text + have a list of casinos with an option to display features and terms and conditions as well as a play button that you can use to send the customers with.
These are the very basic things an affiliate site needs to have. Google around the words you would like to rank for in order to get inspiration about more details you may want to have on your new awesome casino affiliate site.
Make sure to learn the basics of WordPress as soon as possible as this will make your new affiliate life so much easier!
Partner up with casinos and get your tracking links
You are very close to being an online casino affiliate now!
You have a site with a casino table but you don’t have any partnerships ready yet.
If you made it to this stage of the guide, you are already one I truly believe will make it great, not many people I know made it as far you have now!
So, time to get you set up with some casino partners!
I started to work with Bitcoin Affiliate Program whats accepts USA traffic, but u can use any, u can find on affiliate sites, like at https://www.affiliateguarddog.com/ or https://gpwa.org/